1. Analytics
  2. Marketing & Ads

What are Marketing & Ads Reports?

Marketing & Ads Reports allow you to see the general overview of your marketing insights.

Digital credentials shout out for your brand. A solid credentialing program will work as a marketing tool for you to connect with hot leads.

Each credential issued using Sertifier will be sharable on LinkedIn, Facebook, Twitter, Xing, Yammer, and WhatsApp. Recipients tend to share their credential on their social accounts with their network.

Each credential shared on these social platforms will shout out for your brand. Plus, the contact details including your website, contact email, and social accounts that you add on your profile can be accessed through credential pages allowing visitors to connect with you. 

Guess what, you can track the statistics of the above-mentioned metrics. You can see how may people viewed your credentials, contacted you trough them, visited your website or your social accounts on your Marketing & Ads reports.

The Overview section lets you see the statistics for;

  • # of Viewers
    This graph shows how many unique visitors have viewed your credential pages.
  • # of "Contact Issuer" Button Clicks 
    This graph shows how many times you’ve been contacted through the “Contact Issuer” button located on your credential pages.
  • # of Website Visits
    This graph shows how much website traffic you acquire through your credential pages.
  • # of Views
    This graph shows how many times your credential pages have been viewed.

Credential Shares graphs show how many times your credentials are shared as a post on each social platform such as LinkedIn, Twitter, WhatsApp, Facebook, Yammer, and Xing.

Social Media Traffic graphs show how much traffic you acquire to your social accounts through your credential pages.

Ads

Sertifier's Ads feature allows you to place banners to your credential pages. This will help you to market any content you like right on the spot to visitors of your credential pages. Ads report helps you to analyze the performance of your banner ads.

In this section, you can analyze how your ads perform. The below graphs show the total number of ad clicks, views, and viewers. 

  • Views
    This graph shows how many times your banner ads have been viewed.
  • Clicks
    This graph shows how many times your banner ads have been clicked.
  • Viewers
    This graph shows how many unique visitors have viewed your banner ads.